The Story of Tulua
A little about who we are, where we come from, what we are made of and why
Tulua - The Brand
Who We Are
At Tulua, we believe in rising—to a more sustainable future, to conscious choices, and to timeless style. The name Tulua means "rising" and it reflects our journey as an eco-conscious clothing brand dedicated to creating fashion that makes a difference. Every piece we craft is rooted in our commitment to the planet, using environmentally friendly materials like natural hemp and sustainable processes that tread lightly on the earth.
Our mission is to continually learn, improve, and evolve. Transparency is at the heart of everything we do—we openly share the steps we’re taking to be more environmentally conscious and invite our community to help us grow. By listening to our customers and partners, we aim to rise together, creating meaningful change along the way.
Tulua designs are timeless, not trendy—crafted for comfort, fit, and style that endures. Our hope is that each piece becomes a closet staple, a long-time favorite you’ll reach for again and again. By prioritizing quality and versatility, we strive to reduce waste and create clothing that lives in your wardrobe, not the landfill. Together, we’re rising toward a better future, one thread at a time.
A Message from Our Founder
Where We Come From
When I was seven, growing up in India—home to one of the largest textile industries in the world—I discovered the magic of fashion and upcycling. A trip to the local tailor with my mom and aunt turned into an adventure when my cousin and I spotted the colorful scraps of fabric piling up beside the sewing machine. While others saw waste, we saw opportunity. We eagerly collected the discarded pieces, and back home, our Barbies got a wardrobe makeover. Cutting, draping, and sewing those scraps into miniature outfits was my first foray into giving new life to "waste"—and it sparked a lifelong passion for creativity and mindful fashion.
Fast forward to adulthood, my personal style became synonymous with comfort and timeless flair. Compliments about how "comfortable yet stylish" I looked were a constant, but achieving that balance wasn’t easy. Finding pieces that offered flattering fits, high-quality fabrics, and long-lasting appeal—without compromising comfort—often felt like an impossible task, especially outside of luxury brands. I wanted clothing that felt as good on my skin as it looked in the mirror, items that could be worn and loved for years.
Tulua was born from that desire: to create eco-conscious clothing that checks all those boxes. Every piece is thoughtfully designed to combine effortless comfort with flattering, timeless style—so you don’t have to compromise. Through Tulua, I hope to share pieces that feel like home, no matter where you are, and that rise to meet not just your needs, but the planet’s too.
With gratitude,
Founder, Tulua
Our Fabrics
What We Are Made Of
Hemp is at the heart of Tulua’s eco-conscious mission. This natural fabric is not only incredibly durable but also one of the most sustainable options available. Hemp grows quickly with minimal water and no pesticides, making it a win for the planet. Its breathable texture softens beautifully with every wash, offering effortless comfort and timeless style. By choosing hemp, we ensure our designs are as gentle on the environment as they are on your skin.
Linen brings an airy sophistication to our collection, blending timeless elegance with sustainability. Made from the fibers of the flax plant, linen requires fewer resources to grow and process compared to other fabrics. Its lightweight feel and natural moisture-wicking properties make it perfect for year-round comfort. Plus, linen only gets better with age, ensuring your favorite pieces stand the test of time.
Our Fabrics
What We Are Made Of
Lyocell is the modern-day wonder fabric in Tulua’s lineup. Made from sustainably sourced wood pulp, it boasts an ultra-soft finish that drapes beautifully. Its eco-friendly production process uses less water and energy, making it as kind to the planet as it is luxurious to wear. Breathable, lightweight, and silky-smooth, lyocell is the perfect harmony of comfort and conscious design.
Organic Cotton is a staple in our collection, celebrated for its purity and sustainability. Grown without harmful pesticides, it’s better for the soil, the farmers, and your skin. This natural fiber is soft, breathable, and long-lasting, offering unmatched comfort for everyday wear. By opting for organic cotton, we ensure that each piece is made with care—for you and the Earth.
Our Fabrics Matter
Why
At Tulua, every fabric we choose reflects our commitment to mindful fashion. Our materials are thoughtfully selected not only for their eco-conscious origins but also for their comfort, durability, and timeless appeal. By prioritizing fabrics like hemp, linen, lyocell, and organic cotton, we strive to create pieces that are gentle on the planet and a joy to wear. These natural and sustainably produced textiles align with our vision of reducing waste and promoting a slower, more intentional approach to fashion.
For us, these fabrics represent more than just style—they embody our values. They allow us to craft designs that are built to last, becoming long-time favorites in your closet rather than fleeting trends destined for landfills. By choosing these materials, we rise to the challenge of sustainability while delivering pieces that feel as good as they look, ensuring you can wear them with confidence and purpose.